CAMPAIGN IDENTITY

While Google is a household name, Pixels have not yet found their tribe. We pitched a brave new approach to win new users, heroing the new Gemini features and creating a new visual space within the sector.

Now, more than ever, tech tools help us explore our passions. Passion is brave and messy, so why does Pixel currently exist in a minimalist void? We repositioned Pixel as a champion for human passion, enhanced with Gemini.

︎︎︎ Designed at Landor