GUCCI
EMPLOYEE VALUE PROPOSITION
Gucci asked us to conceptually and visually define a new global approach to their employee offer. Highlighting humanocracy over heirarchy, I created the visual world around the idea of Gucci being open to edits. Gucci codes are remixed in fresh and unexpected ways to create a democratic platform for collaboration and new ideas.
︎︎︎ Designed at Landor & Fitch
Please note that this work is confidential.
︎︎︎ Designed at Landor & Fitch
Please note that this work is confidential.
![](https://freight.cargo.site/t/original/i/29caba6f557123012be7dada805164089453b9cfc36b9b6b1950e0135587f501/Gucci-Diaries2.jpg)
![](https://freight.cargo.site/t/original/i/1d2720a55d8903a94349f80cc4befb84b2895fad9c095a51eca02349121fef3d/Gucci-Diaries4.jpg)
![](https://freight.cargo.site/t/original/i/4f7966e63431fdf996d261c54a236a331760a804067d652776d9a4cb50b0fb9d/Gucci-Diaries3.jpg)
![](https://freight.cargo.site/t/original/i/89c88478f495dea770bcf8dc4d0120afc057638d586860c99bc1140c5d0bab4f/Gucci-Diaries5.jpg)
![](https://freight.cargo.site/t/original/i/142cd3a0a625201497ffc4a33d10729a7c05846229348b67a5fe8e7940d230f9/Gucci-Diaries6.jpg)
![](https://freight.cargo.site/t/original/i/dc5c1b308fa867c0f5cb4a10d50ddb5083fc40596b1f2ac3a2c6edb3c27ea19b/Gucci-Diaries9.jpg)
![](https://freight.cargo.site/t/original/i/57f8ffcd7a68bb899ff6355ae879615c285447c65dfdcbbd4a6ab8684124292e/Gucci-Diaries7.jpg)
![](https://freight.cargo.site/t/original/i/c07e169847934930d3cc76612f0a380497bcc41f7d5b089b31e58d1a01129393/Gucci-Diaries12.jpg)
![](https://freight.cargo.site/t/original/i/0fa59dccbc13e01ed830024ad9944490429d10838dfaac4e9cfbbea175cac39a/Gucci-Diaries11.jpg)
![](https://freight.cargo.site/t/original/i/373ea59e4e78f2b485d6c420aaa8bb3f601b0b4c2f2445641c8280d3a2970295/Gucci-Diaries14.jpg)