England to France. Day in, day out. For 30 years. In the simplicity of LeShuttle’s story, we found a freedom. The freedom to go at your pace, straight to any place. In celebrating this, we transformed LeShuttle into the first choice of low-carbon transport for generations to come

The journey began with an iconic wordmark. A celebration of speed and ease, it conveys simplicity through our new tunnel device. Representing the start and end of each adventure, this device is central to the brand, creating a portal to new experiences.

This new, future-facing brand lives across every touchpoint, from terminals to TV, socials to uniforms. Since launch, LeShuttle has outperformed the previous brand across speed, ease and sustainability, with an 8% increase in younger audience consideration and an 11% lead in brand innovation perception.

︎︎︎ Designed at Landor
︎︎︎ The LeShuttle rebrand has featured in It's Nice That, Creative Boom, Design Week and Creative Review, amongst many others. The rebrand made Design Week's top 10 biggest branding stories of the year.