PROOF is a high-end retouching and finished art production company that needed a new logo to communicate their multiple services.

To build their brand identity, we wanted to find a motif that is present in each department. From colour separations and Photoshop layers to piles of prints, all the disciplines have one thing in common: layers and layers of proofs. This system of layers informed an identity that captures the motion, repetition and speed that happen in the studio day after day. The result is a visual description of the company’s identity – PROOF that a lot of work goes into making the final product.

︎︎︎ Designed at King James Group
︎︎︎ The PROOF brand identity won a Gold Loerie Award for Brand Identity Logo in 2020.