PROOF
BRAND IDENTITY
PROOF is a high-end retouching and finished art production company that needed a new logo to communicate their multiple services.
To build their brand identity, we wanted to find a motif that is present in each department. From colour separations and Photoshop layers to piles of prints, all the disciplines have one thing in common: layers and layers of proofs. This system of layers informed an identity that captures the motion, repetition and speed that happen in the studio day after day. The result is a visual description of the company’s identity – PROOF that a lot of work goes into making the final product.
︎︎︎ Designed at King James Group
︎︎︎ The PROOF brand identity won a Gold Loerie Award for Brand Identity Logo in 2020.
To build their brand identity, we wanted to find a motif that is present in each department. From colour separations and Photoshop layers to piles of prints, all the disciplines have one thing in common: layers and layers of proofs. This system of layers informed an identity that captures the motion, repetition and speed that happen in the studio day after day. The result is a visual description of the company’s identity – PROOF that a lot of work goes into making the final product.
︎︎︎ Designed at King James Group
︎︎︎ The PROOF brand identity won a Gold Loerie Award for Brand Identity Logo in 2020.
![](https://freight.cargo.site/t/original/i/9ef3b72c895e23c9849dfcf1f97e6feb103d4b1a51109ffbb148655db87e8e5e/PROOF.jpg)
![](https://freight.cargo.site/t/original/i/f5333302cb49e6bf407caf619328cb99269a5813fd5e192c9851a9a95dd302d1/PROOF2.jpg)
![](https://freight.cargo.site/t/original/i/4465d1748c4af72fb62086a4de1bcf4bae96926555cca17dba8b3a3c847a644d/PROOF4.jpg)
![](https://freight.cargo.site/t/original/i/e2e58447ffb32f24ba120d53bc51401823f1b32f9e69c2b469ae92af352f95f2/PROOF3.jpg)
![](https://freight.cargo.site/t/original/i/348dc6875c9840df6efe931195a591acb1ba4973b0e68756597c55e035f449b2/PROOF5.jpg)
![](https://freight.cargo.site/t/original/i/ea7d53cc81bf4f8a5ea091d7039f07a5914ba4024465c77c162c993276876527/PROOF6.jpg)
![](https://freight.cargo.site/t/original/i/80fbb48bbd5bc467f253722ffb62d52e99817be1ce1306204a5c14c31bdb6038/PROOF8.jpg)
![](https://freight.cargo.site/t/original/i/a647a60828e53fd0b67026526d4472be032866979bd1c187a991f3b62f34cf5c/PROOF9.jpg)
![](https://freight.cargo.site/t/original/i/ef1faf665e6997f52ccca41e832f513413314b20d2470cb26169700260bb28d5/PROOF7.jpg)
![](https://freight.cargo.site/t/original/i/cc54d54f2b5e005976399d16f9cc0778b2920cc63fe84a77899f3060c8a14fe7/PROOF10.jpg)